HW 4: The Voice of the Customer

Greg Thomas believes that "Great brands are always built on promise" as he says in "The Voice of the Customer" in Blog! How the newest media revolution is changing politics, business, and culture. In my room, I have a bottle of Febreze to make my dorm room smell good. Febreze has a website that they use to give people information and sell their products. The Febreze slogan is "Febreze: it's a breath of fresh air" and they declare that it will add simplicity to your life. They claim that it will add simplicity to someones life because as soon as it is sprayed the room will smell fresh and amazing and all it takes is one spray of the bottle. They say that the smell of the fragrances and fresh air will welcome anybody into the house because it just has that fresh aroma and that no matter how bad the smell was in the beginning, Febreze can handle the job and get rid of the stench. Febreze however is not made to just cover up the odors but to get rid of them completely. "Make your space the place to be!™ With Febreze products, you can keep the air and fabrics throughout your home smelling fresh and inviting."

I think that Febreze does do a good job of making a room smell nice and clean but the smell does not last as long as they say it does. The room defiantly smells good after you spray it and it is a very easy way to make something smell nice, so it does add simplicity although depending on how bad the smell was in the beginning they may have to spray a few times to completely deodorize the room.



The Frebreze website:
http://www.febreze.com/en_US/febreze/home.do